Over the holiday break I did a little experiment for work. I wanted to help show our clients how important music is in creating the mood for a piece of content. I Below is the TV commercial I worked on for the NINJAGO movie product in its original form, with Sleigh Bells used for music and finally with Carcass used for music. It's the same piece of content but you can see how it feels much different as you progress through them. Behold the power of the SOUNDTRACK!